Platinum is among the finest, purest, and rarest precious metals.
This understated metal is one of the strongest, enduring, and heaviest metals, and appeals to both men and women. Platinum shows little wear, which makes it great for everyday use. It also resists tarnish very well and is hypoallergenic.
It has been found that a piece of jewelry containing 90 percent pure platinum weighs 60 percent more than a 14-karat gold piece of similar size.
Platinum has a high level of purity.
A piece of jewelry marked "Platinum" contains at least 95 percent pure platinum. In the United States, platinum jewelry usually contains between 85 to 95 percent pure platinum. For comparison, 18-karat gold contains only 75 percent pure gold.
Platinum is rare.
A total of 10 tons of ore must be mined to produce just a single ounce of finished platinum. In contrast, only three tons of ore are needed to produce one ounce of gold.
Platinum is Strong and durable.
Since platinum is one of the strongest metals, it is very durable. However, like all precious metals, it will show signs of wear through the years. Scratches can occur, but don't worry. Scratched platinum usually shows little sign of metal loss. If a scratch develops, you can take the piece to your jeweler to be repolished.